Abstract:In the transition to new energy, photovoltaic enterprises are facing challenges such as the phasing out of subsidies and intense market competition. Policy adjustments, technological innovation, and market diversification are key. In terms of policy, it is necessary to ease the intensity of assessments and introduce supportive policies; technologically, improving the accuracy of forecasting and reducing operational costs are crucial; in the market aspect, the integration of wind and solar energy storage, as well as the complementarity between new and traditional energy sources, are the directions for development. Breakthroughs in energy storage technology will address instability issues, but currently, there are still challenges related to cost, technological breakthroughs, and the imperfection of industry standards.