Abstract:Since the promulgation of the [2015]9 No. three years, the reform of China''s power system has been deepened, the operation of market rules has been perfected, and the reform of the electric side has been steadily promoted. The traditional wholesale marketing mode has changed radically. Competition to enter the sale of electricity industry, competition between the sale of electricity increasingly fierce competition, opportunities and challenges coexist. Under the new situation, the key to the electricity market is to provide high quality electricity sale and related derivative services. In the fierce market competition of electric power marketing, how to change the concept of electricity marketing, how to innovate the marketing mode and how to build a stable customer relationship management mechanism have become the current business development of the electricity sale industry. The major trend of common concern has become the key to the fierce competition in power marketing. This paper mainly analyzes the construction of marketing model and customer relationship management under the new electricity reform, aiming to provide reference for the operation decision-making of power sales enterprises.