Abstract:In view of the deepening of the current reform of the electric power system and the mobile, intelligent and fragmented energy consumption demand of the power customers, State grid customer service center uses large data technology to construct a set of advanced power customer label system. According to the label level and dimension of the two main bodies of the natural person and organization, a comprehensive framework of the power customer label system is constructed, which lays the foundation for the accurate description of the customer portrait and the improvement of the overall cognition of the power customers. The management mechanism and process of the power customer tag system have been formed to ensure the high quality and efficiency of the system operation. The application capability framework of the power customer tag system was established, and the application development projects were enumerated from three aspects: precision marketing, perfect service and risk control. The research and practical application of the power customer label system have achieved positive results in both the internal management of the power supply enterprises and the improvement of customer satisfaction, and become the key technical support for the innovation and development of the power supply enterprises.