Abstract:Based on the research results of the power customer label system in the power supply enterprise, this paper introduces some typical applications of the power customer label system in the power marketing business and customer service. One is to establish a closed loop management model based on "customer portrait + satisfaction evaluation", which strongly supports the normalization of customer service work; two A telephone service model based on "telephone service guidance" and "service strategy push" has been built to achieve accurate customer insight, help 95598 customer service personnel identify customer features quickly, shorten reaction time, and provide differentiated and refined services for customers. The practical application of customer labels in power supply enterprises plays a mainstay role in the customer centered modern power marketing system.