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DOI:
电力大数据:2018,21(10):-
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基于客户侧大数据分析的“云服务”模式研究与应用
姜思卓,程超,孙旭日,吴绍军,王强,胡洋
(国网青岛供电公司,国网青岛供电公司,国网青岛供电公司,国网青岛供电公司,国网青岛供电公司,国网青岛供电公司)
Research and application of
Jiang Sizhuo,Cheng Chao,Sun Xuri,Wu Shaojun,Wang Qiang and Hu Yang
(State Grid Qingdao Power Supply Company,State Grid Qingdao Power Supply Company,State Grid Qingdao Power Supply Company,State Grid Qingdao Power Supply Company,State Grid Qingdao Power Supply Company,State Grid Qingdao Power Supply Company)
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投稿时间:2018-06-19    修订日期:2018-06-19
中文摘要: 为了适应电力体制改革,实现电力企业转型,利用已沉淀的海量客户大数据,创新性地将电力企业现有的数据信息从管理后台推至服务前台,将大数据分析应用延伸到服务领域,构建一种基于客户侧大数据分析的“云服务”模式。通过云服务模式的“去中心化、去组织化”,组织结构从科层制转向高度扁平化;超前把握客户的服务需求,在做好传统市场服务的同时,拓展非传统市场的延伸服务,从能够提供什么产品向客户需要什么产品转型;不断提升客户服务体验,扭转电力企业“强电网”与“弱服务”的矛盾态势,提供多层次、多维度、跨区域、多品类的服务产品,构建电力“供、用、数据、服务”云服务体系。
中文关键词: 客户侧  大数据  云服务  体验
Abstract:In order to adapt to the reform of the power system, and realizes the transformation of the electric power enterprise, the existing data information of the electric power enterprise is innovatively pushed from the management background to the service front desk by using the massive data that has been precipitated, extending the application of big data analysis to the service field, a cloud service model based on big data analysis of customers side is constructed. Through the "decentralization and deorganization" of the cloud service mode, the organizational structure has shifted from bureaucracy to high flattening, Grasp the service demand of customers in advance, expands the extension service of non-traditional markets while doing a good job in traditional market services, services transform from what products can be provided to customers and what products the customer needs, constantly improving customer service experience, reversing the contradiction between "strong power network" and "weak service" in electric power enterprises, provides multi-level, multi-dimensional, cross regional, multi category service products, builds a cloud service system for power “supply, use, data and services”.
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