Abstract:The new round of power system reform launched in 2015 clearly put forward the reform path of "To release the distribution market" as the main content, it also stressed the fair competition of the market. With the reform of power system reform, the internal and external environment of power grid enterprises has also changed greatly, it is noteworthy that the power grid enterprises should be properly compliant and effectively participate in the competitive power market. This paper sorts out and summarizes the progress of the reform of China"s distribution market. According to the development of power distribution and sales market, the adaptive strategy is put forward for the current power grid enterprises to participate in competitive business based on their own advantages. In order to meet the needs of future market development, two dimensions of short-term development and long-term development are put forward, which puts forward the value-added service and safeguard measures for power users" stickiness.